Ford polishes F-150's Marketing

Now that FORD are in a difficult market with it's F-150 truck their trying to change their whole Marketing strategy specially with pick up sales declining as you can see in the graph. Ford is number one in it's market world wide. Ford's market strategy for the F-150 is to slash some prices and try to built better fuel economy pick up truck. Ford are doing consumer research so it can have an effective target marketing. I believe Ford thought ahead and delayed the F-150 for a good reason even though I believe they should have a better fuel economy truck because of the financial crisis the country is in.


source: http://detroitnews.com/apps/pbcs.dll/article?AID=/20080919/AUTO01/809190343

Slumping U.S. market hurts Japanese automakers

A domino effect taken place with auto industries loosing and gaining profits in different countries.

This has been the case for Japanese auto industries for the past recent month of august. The

weak U.S. economy has impacted the world with low auto sales but China auto sales has risen, it

seems to me the money is circulating well in china's economy.


Source:http://detroitnews.com/apps/pbcs.dll/article?AID=/20080925/AUTO01/809250424/1148