GM hopes to make history - again. The Chevy Camaro, a classic muscle car born in
the 60's, is back, and NASCAR star Dale Earnhardt, Jr. is the first to take the wheel.
This is an example of person marketing. GM exclusively picked the son of the NASCAR
legend Dale Earnhardt and market the vehicle with presence alone talking exclusively
about the product (Chevy Camaro).
Chevy Volt is designed to move more than 75 percent of America's daily commuters without a single drop of gas.(1) That means for someone who drives less than 40 miles a day, Chevy Volt will use zero gasoline and produce zero emissions.
Unlike traditional electric cars, Chevy Volt has a revolutionary propulsion system that takes you beyond the power of the battery. It will use a lithium-ion battery with a variety of range-extending on-board power sources, including gas and, in I some vehicles, E85 ethanol(3) to recharge the battery while you drive beyond the 40-mile battery range. And when it comes to being plugged in, Chevy Volt will be designed to use a common household plug.
Chevy Volt
I think this is a great revolutionary idea that GM has a great strategy to combat high gas prices and
Environmentalism issues concerning global warning, pollution and ozone layer. Now that's an "American Revolution".
