Tuesday, November 18, 2008

MAR100/Buss200 Microsoft feared Mac vs. Vista comparison

Microsoft feared Mac vs. Vista comparison

Apple's biggest market share increase came when Microsoft Vista debuted because Apple new Vistas problem so they emphasize their focus on that particular problem in their Marketing Campaign against Microsoft. Microsoft's biggest clients are Business owners across the world, so for Walter Mossberg to grab the attention of Microsoft's biggest consumer and to be comparing it to Apple they new it was going to be big problem.

No comments: